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Food Delivery / Restaurant Technology

Zomato – ERP, CRM & CMS for Merchants

Streamlining Merchant Operations with a Unified Platform

700+

Clients

40K

Projects

10K+

Units sold

99K+

Designed

Summary

Synthlane partnered with Zomato to design and develop a comprehensive ERP, CRM, and CMS solution tailored specifically for Zomato’s merchant partners. The goal was to create a unified platform that would streamline restaurant operations—covering everything from inventory management and order tracking to customer relationship management and digital content updates.

This solution enabled restaurants to operate more efficiently, engage customers effectively, and maintain real-time synchronization with the Zomato ecosystem, resulting in improved accuracy, faster workflows, and better business insights.

Challenge

Wine lovers had no single platform to discover wines, engage with sommeliers, attend events, and purchase products, resulting in fragmented experiences and reduced community interaction.
Wine businesses struggled with manual inventory, service, and event management, causing inefficiencies and errors.
Sommeliers lacked a structured way to host, promote, and manage events, limiting audience engagement and professional growth.
Users experienced disconnected tools across multiple apps, making it difficult to explore, shop, and participate seamlessly.

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Solution

Developed a unified ERP system to centralize inventory control, order processing, and vendor management within a single interface.
Integrated a powerful CRM module to enable data-driven customer engagement, retention, and personalized communication.
Built a robust CMS that allowed restaurant owners to update menus, pricing, and promotions in real time across all customer touchpoints.
Implemented real-time analytics and reporting dashboards for better decision-making and operational visibility.
Ensured seamless integration with Zomato’s existing APIs to maintain platform consistency and data synchronization.

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Results & Impact

Streamlined restaurant operations, leading to faster order fulfillment and fewer manual errors.
Reduced inventory wastage through automated stock tracking and reorder alerts.
Improved customer engagement with personalized offers and targeted marketing campaigns.
Faster content updates, enabling restaurants to modify menus and promotions instantly.
Enhanced reporting and insights, helping merchants make data-backed business decisions.
Increased overall efficiency and profitability across Zomato’s merchant network.

Conclusion

The collaboration between Synthlane and Zomato resulted in a scalable, all-in-one management platform that empowered restaurant partners to take full control of their digital operations. By combining ERP, CRM, and CMS capabilities under a unified system, Synthlane eliminated the complexities of multi-tool dependency and created a streamlined experience for merchants.

This project not only improved operational efficiency but also strengthened the relationship between Zomato and its merchants—laying the groundwork for smarter, data-driven restaurant management and a more connected food delivery ecosystem.